PRIVACY POLICY

Privacy Policy

BALLY CASINO

Gamesys US LLC, a Delaware limited liability company (referred to herein as "Gamesys", "we", "us" or "our") respects your privacy. That is why we have adopted this Privacy Policy. This Privacy Policy provides information on how and for what purposes we collect, process, and use your information collected through the Platform (as hereafter defined). We will use your information collected through the Platform in ways that are in compliance with this Privacy Policy.

1. PRIVACY POLICY LIMITATION

1.1. This Privacy Policy is only in effect for web pages, mobile and device-specific applications, third party social media sites, e-mail lists, as well as any on-line features, programs and services offered, owned or operated by Gamesys in connection with our operation of the Bally Casino where this Privacy Policy is posted or is referenced, including but not limited to the website located at the principle URL link www.ballycasino.com as well as any mobile or device specific version and any related applications of the website at such URL and our Bally Casino-branded mobile apps (collectively, the "Platform") and relates to personal information and personally identifiable information (“Personal Information”) as well as non-user-specific information (“Non-Personal Information”) collected by Gamesys or on Gamesys’ behalf, including but not limited to, by Gamesys, through the Platform.

1.2. This Privacy Policy does not apply to:

i. any other web pages, mobile applications, mobile device specific applications, online features, services and/or programs, or third party social media sites other than the Platform, as defined in 1.1 above; and

ii. any information (including but not limited to e-mail lists, Non-Personal Information and Personal Information) collected and/or owned by any entity other than (a) Gamesys or (b) those entities collecting on behalf of Gamesys.

1.3. This Privacy Policy also does not apply to information collected by or for Gamesys through a means other than the Platform.

1.4. If you do not want us to collect, store, use or share your information in the ways described in this Policy, you should not utilize the Platform.

1.5. The "Bally Casino" name and certain related names, domain names and marks are owned by Twin River Management Group, Inc. and are used under license. The corporate name of Gamesys US LLC and the brand names of our products and services are protected trade names and/or registered trademarks.

1.6. Our Platform is intended for United States visitors. If you are visiting from outside the United States, note that United States laws may not provide the same level of protections as those in your own country. By accessing our Platform, you understand, consent and agree that we may transfer your Personal Information to the United States. We may also process, share, transfer and store Personal Information on servers located in countries other than the United States.

2. WEBSITE OWNERSHIP AND OPERATION

2.1. The Platform at www.ballycasino.com is operated by Gamesys, in conjunction with Premier Entertainment AC, LLC dba Bally’s Atlantic City Casino Resort (which is a New Jersey limited liability company with a principal place of business at 1900 Pacific Avenue Atlantic City, NJ 08401) (hereinafter “Premier Entertainment”). Premier Entertainment and Gamesys are part of the Bally’s Corporation group of companies (hereinafter “Bally’s Corporation”). The Platform is operated by Gamesys, under and pursuant to the Internet Gaming Permit (a “Permit”) issued to Premier Entertainment by the New Jersey Division of Gaming Enforcement ("NJDGE") pursuant to N.J.S.A. 5:12-95.21 of the New Jersey Casino Control Act, as amended, and the regulations promulgated thereunder (the "Act").

2.2. Your use of the Platform is also governed by the Platform Terms.

2.3. The Platform and the games on such Platform are provided and operated by Gamesys.

3. INFORMATION WE MAY COLLECT

We collect and use information to administer and promote the Platform, provide you with the services you request, and for those purposes described in Section 6. We may collect and maintain both Personal Information and Non-Personal Information for these purposes. Your Personal Information and Non-Personal Information will be referred as your “information” in this Privacy Policy. You are under no obligation to provide information to us. However, certain information is essential for the provision and quality of the services we offer to you (for example, enabling you to play the games on the Platform) so we cannot provide you with certain services if you choose to withhold requested information. Please see below for a summary of certain information we may collect about you.

Registration and verification information

We collect the following information from and about you when you use our Platform and register an account: your username, security questions and responses and password; first name and name; date of birth; Social Security Number (in its entirety or part of it); full residential address; e-mail address; telephone number; identifiers; contact information; geolocation; gender; credit/debit card information; preferences for SMS, telephonic, and other marketing.

Additional Information that may be required or requested by Gamesys may include but is not limited to:

biographical information such as household data, and demographic information; a copy of your driving license including your drivers’ license number, passport, birth certificate, social security card, or other government issued ID; a photograph; bank and credit card account information; purchase information including regarding our products and services; demographic information; and marketing and communication preferences.

We also collect other information you may post, submit, or otherwise provide to us.

Payment information Once you register an account and use our Platform, we collect information about your transactions, deposits, withdrawals and payment methods used.
Gaming information

When you use our Platform, we collect information about your gaming activities.

Marketing information Gamesys or a partner may sponsor competitions and/or promotions through the Platform. Your participation is entirely voluntary. If you participate in these competitions or promotions, you may be asked to provide information including, but not limited to: name, email address, mailing address, and social media profile (if you engage through a social media platform)
Customer Support Communications via, telephone and emails (monitored and recorded):

We collect information about your communications via our Platform, including in our chat and messaging facilities (including the content of any messages you send or post and geographic location).

We collect information about your telephone conversations with our customer and operational support staff. We record all telephone conversations (e.g. customer support calls, wagering communication; responsible gaming calls, fraud monitoring calls and regulatory anti-money laundering and verification calls, etc.) for training, monitoring, and other business purposes.

We collect and store all copies of emails you send to us and our replies to your emails.

Chat Facility Communications If you submit content and/or participate in the chat facility on the Platform, we will collect information communicated or shared in the chat facility.
Usage information We collect information about how you use and interact with the Platform, including, without limitation, pages visited, and content viewed, links and buttons clicked. See Section 5.2 for more details.
Information about your device and traffic We collect the information from your device when you connect to our Platform including: information about your device’s hardware and software, use of the Platform, traffic information, IP address, MAC address, time and length of access, data entered, date of access, web page(s) visited, browsing history, content and page interaction data, language(s) used, software crash reports, and device information including the unique device identifier.

4. PATRON ACCOUNT, PASSWORD AND SECURITY

4.1. For certain features available through the Platform, we may require the use of encryption technologies. We use certain precautions to protect the privacy of your username, password and account information.

4.2. You are ultimately responsible for protecting your username, password and your account information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. You agree to: (a) immediately notify Gamesys of any unauthorized use of your username, password and/or account, and/or any other breach of security; and (b) ensure that you log out from your account at the end of each session. We do not and cannot guarantee or warrant that any information transmitted through the Internet is secure, or that such transmissions are free from delay, interruption, interception or error.

5. HOW WE COLLECT YOUR INFORMATION

5.1 Information You Directly Provide To Us: The means by which Gamesys collects your information may include, but is not limited to, when you:

i. create an account for use in connection with the Platform;

ii. purchase, order, or request information about our services through the Platform;

iii. access a Gamesys social media platform;

iv. sign up for e-mail notifications, electronic newsletters, mobile messages (including SMS), social media notifications from, or on behalf of, Gamesys;

v. enter or participate in a competition or promotion on the Platform;

vi. respond to one of our surveys;

vii. provide Gamesys with comments, suggestions or other input through the Platform;

viii. provide us with information in connection with our marketing efforts.

5.2 Information Collected through the Platform:

5.2.1 Browser Log Files - Our servers automatically log each visitor to the Platform and collect and record certain information about each visitor. This information includes or may include your IP address, MAC address, browser language, browser type, operating system, domain names, browsing history (including time spent at a domain, time and date of your visit, mouse movements, content entry, screen captures, what areas of the Platform you visit and for how long, what search terms or other data you enter, and what content or information you view, click on, or interact with), referring/exit web pages and URLs, and number of clicks.

5.2.2 Unique Identifier - We may assign you a unique internal identifier to help keep track of your future visits. We use this information to gather demographic information about our visitors, and we use it to personalize the information you see on the Platform and some of the electronic communications you receive from us.

5.2.3 Cookies - From time to time, Gamesys and/or our advertisers or other third parties may send a "cookie" to your device. A cookie is a small piece of data that is sent to your Internet browser from a web server and stored on your device and that can be re-sent to the serving website on subsequent visits. We use cookies for a number of different purposes, including, but not limited to:

i. authenticating requests made in our customer help interface;

ii. recognizing a visitor and track their actions on subsequent visits;

iii. collecting information about how visitors use the Platform;

iv. testing different design ideas; and

v. tracking visitors to the Platform including for advertising purposes.

We, our advertisers and other third parties may use cookies to identify and keep track of, among other things, those areas of the Platform and third party websites that you have visited in the past in order to enhance your next visit to the Platform.

You can choose whether or not to accept certain cookies by changing the settings of your Internet browser, but some functionality of the Platform may be impaired or not function as intended, if you choose not to accept cookies. See Section 11 below.

5.2.4 Web Beacons - Some of our web pages, properties, and electronic communications may contain images, which may or may not be visible to you, known as Web Beacons (sometimes referred to as "clear gifs"). Web Beacons collect information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. Web Beacons may also be placed by third party advertisers. See Section 11 below for more information.

5.2.5 Third Party Collection Services - We may work with other companies to serve advertisements and/ or track and collect certain information. Such services include, but are not limited to:

i. helping us to improve your use and experience of the Platform by tracking your activity on the Platform and/or other websites;

ii. improving and measuring the effectiveness of the Platform and improving and measuring the effectiveness of our marketing campaigns; and

iii. collecting or receiving information and using that information to advertise to you on other websites.

These companies may use information (including, but not limited to, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Platform in order to provide advertisements about goods and services that may be likely to be of greater interest to you.

These companies typically use a cookie or third party Web Beacon to collect this information, as further described above. Through these technologies, the third party may have access to and use information about your online usage activity.

5.3 Geolocation Data Collected Pursuant to Law: There are Federal prohibitions and restrictions relating to wagering on the Internet (including, but not limited to, such prohibitions and restrictions set out in 18 U.S.C. §§ 1084 et seq. (The Wire Act) and 31 U.S.C. §§ 3163 through 3167 (UIEGA)). It is a Federal offense for persons physically located outside of New Jersey to engage in Internet wagering through any New Jersey casino, including, but not limited to, placing a Wager (as defined in the Platform Terms) on the Platform, unless you are explicitly authorized by the Regulator (as defined in the Platform Terms). We and our service providers utilize several current technologies, and may use future technologies, in order to verify your physical location while you are placing a Wager on the Platform (collectively, the "Geolocation Technologies"). Geolocation Technologies report your physical location from the computer or Internet-connected device that you choose and from which you are accessing the Platform. Geolocation Technologies obtain your physical location by accessing your IP address, MAC address, RFID, hardware embedded article/production number, embedded software number (such as UUID, Exif/IPTC/XMP or modern steganography), Wi-Fi positioning system, or device GPS coordinates. The Geolocation Technologies report to us, our service providers and/or the Regulator the physical and geographic location of the computer or Internet-connected device from which you are accessing the Platform. It is possible that your precise or near-precise physical location will be reported to us, our service providers and/or the Regulator when you use the Platform.

5.4. Information Collected by Third Parties through Third Party Links on our Platform: The Platform may include links to other websites and other content from third parties. These third parties may use cookies, web beacons or other similar technology to collect information about you as further described in Section 5.2. We do not have access to or control over these third parties or the cookies, web beacons or other technology that these third parties may use. We are not responsible for the privacy practices of these third parties or the content on any third party website. We are not and cannot be responsible for how they treat information (including, but not limited to Personal Information about their users). You are encouraged to review the privacy policies of the different websites you visit and of the advertisers whose ads you may choose to click while on the Platform.

5.5 Information Collected through Information You Post on the Platform or Submit:

5.5.1 Chat Facilities: The Platform features Chat Facilities in which you may participate if you wish. If you submit content and/or participate in the chat facility on the Platform, your content and/or communications on the chat facility are not private or confidential and may be viewed and used by others accessing the Platform. Please do not submit any information to the chat facility that you do not want others to see.

5.5.2 Patron Profile: When you create a Patron profile, the information that you provide, including, but not limited to, a username and an image (such as a photograph), is not private or confidential, and may be viewed and used by others accessing the Platform. We recommend that you choose a username and image that is original and makes no reference to your name and does not contain any Personal Information.

5.5.3. Refer a Friend Program: When you accept a friend’s invitation to register an account as part of the Refer a Friend program, information relating to your progress in meeting the wagering requirements related to the Refer a Friend program and number of V*Points collected may be viewed by such friend. Please do not participate in the Refer a Friend program if you do not want such information to be seen by your friend.

5.5.4. We collect information you may post, submit, or otherwise provide to us. For example, we collect feedback and any other information you provide when you contact us.

5.6 Information Obtained from Other Sources: In order to operate our Platform, we collect information about you from other parties for various reasons such as making sure our Platform is safe, for marketing and business purposes, to offer a good level of service ,and also to comply with our legal and regulatory obligations as per the requirements of the New Jersey Division of Gaming Enforcement. We may obtain information about you from credit reference agencies, customer verification agencies, and location verification agencies, advertising services providers, hosting providers, analytical providers, anti-money laundering and fraud prevention agencies and we may combine such information with information we have collected about you as described in this Privacy Policy.

6. HOW WE MAY USE YOUR INFORMATION

We will use the information you provide to us for the purposes for which you provided the information and as otherwise described in the Privacy Policy or permitted by law. For example, information collected by Gamesys may be used for the following purposes:

6.1. to enable the features of the Platform, including, but not limited to:

i. setting up and managing your account, including but not limited to our processing your requests for information, and/or providing support services to you;

ii. in connection with the management and operation of your account, contacting you at your registered email address or by means of any other contact details that you provide to us;

iii. processing your online financial and wagering transactions;

iv. building up your personal profiles;

v. confirming that you are physically located in the State of New Jersey when you are Wagering on the Platform, and

vi. operating any competitions or promotions in which you may participate.

6.2. to improve the Platform by determining, among other things, which of our products, features and services are most popular or effective. We may analyze your information such as usage information, to enable us and/or service providers, to provide products and services to you and develop new features, functionality, products and services;

6.3. to personalize the experience of the visitors; and

6.4. for marketing purposes and to communicate with you and to inform you about Gamesys’ and other parties’ products and services.

Depending on your preferences, we and/or our service providers, may send you information by email, telephone (including, but not limited to SMS), mail (or by any other contact details you provide) about other companies within Gamesys and selected third parties' services, products, competitions, prizes and offers.

If you do not wish to receive marketing information via email about existing and new services, products, competitions, prizes and offers from us or others, you can tell us not to contact you for marketing purposes at initial registration, by updating your marketing preferences in the My Account section of the Platform or by clicking on the unsubscribe link in any marketing email that we or others on our behalf, including but not limited to Gamesys, send to you. Note that if you opt-out of receiving marketing messages, we will still send you transactional and relationship messages.

If you have provided us with your prior express written consent to receive communications via text messaging (which you understand may include the use of an automatic telephone dialing system (auto-dialer)), you may opt out from future text messages by texting STOP. Once you cancel, we will send one additional confirmation message stating that you've opted out.

6.5. to protect the safety and wellbeing of our visitors, users, us, and others;

6.6. to comply with our legal obligations, resolve any disputes we may have with you or others and to enforce our agreements with third parties;

6.7. to prevent fraud or potentially illegal activities and to enforce our Platform Terms;.

6.8. to use or make available a "strong authentication" process to verify your identity from time to time;

6.9. to provide our services and fulfil transactions;

6.10. to test, develop, analyse, improve, and provide our products and services;

6.11. for internal operations; and

6.12. for compliance and due diligence purposes.

6.13 Loyalty and/or rewards program:

6.13.1. We may choose to offer a loyalty and/or rewards program to you at any time (“Loyalty Program”). Persons under the age of twenty-one (21) are not permitted to sign up for or participate in the Loyalty Program and we reserve the right to verify age at any time for any reason and may decline to provide products, services or access rights to any person who does not have valid age identification.

6.13.2. If you sign up to participate in the Loyalty Program, further terms and conditions will apply to your participation and you will be required to affirmatively acknowledge your acceptance of such terms and conditions in connection with completing your Loyalty Program registration.

6.13.3. You are not required to become a Loyalty Program member, however, you will not be able to access all of the information, offers and promotions provided in connection with the Loyalty Program unless you become a registered member.

6.13.4. If a Loyalty Program is made available by us, we will provide further guidance on how you can sign up to it (whether in person at one of our locations or online via the Platform). If you sign up to become a member of the Loyalty Program, you agree: (i) to provide true, accurate, current and complete information about yourself (“Loyalty Registration Data”); and (ii) to maintain and promptly update the Loyalty Registration Data to keep it true, accurate, current and complete.

7. HOW WE SHARE YOUR INFORMATION

7.1. When required By Law or to Protect our or Others’ Rights and/or Comply with Our Policies: We may also disclose your information to governmental authorities or third parties when required by law or in the good-faith belief that such disclosure is necessary to:

i. comply with legal process and applicable laws, including but not limited to responding to subpoenas or court orders and complying with the requirements of the NJDGE or any other regulatory body having jurisdiction over Bally's Corporation or the Platform;

ii. enforce this Privacy Policy;

iii. respond to claims that any materials, documents, images, graphics, logos, designs, audio, video and any other information provided to, from or on the Platform violates the rights of third parties;

iv. protect the rights, property or personal safety of Gamesys’, its Patrons, visitors, users, or the public;

v. enforce our Platform Terms;

vi. protect the security and integrity of the Platform and our products and services;

vii. take precautions against liability, to investigate and defend against any third-party claims or allegations; or

viii. respond to financial institutions in connection with debit or credit card chargeback claims.

7.2. Our Affiliates, Subsidiaries, and Related Entities: We may share certain information we receive from you and about your transactions with us, with other companies within the Gamesys Group.

7.3 Third Parties and Service Providers: We may share your information with service providers and suppliers that provide services on our behalf.

We may engage service providers for several services, including, without limitation:

- Platform Services;
- Hosting our website;
- Marketing services such as segmentation, analytics, email messaging services and SMS marketing service providers;
- Affiliate platform services;
- Customer support;
- Product and service development;
- Provision of financial and legal services;
- KYC, enhanced due diligence, Anti-fraud and money laundering services;
- Gambling restriction services;
- Payment services;
- Data analytics services; and
- Audit, legal and compliance services.

We also disclose personal information to business partners and marketing companies, including, but not limited to, co-sponsors of promotions and advertising and marketing partners, including social media platforms, advertising networks, operating systems and platforms, and ad tech companies. Some of these parties may send you information about products or services and they may share your information with other third parties. We may also share information with third parties in whose products or services you may be interested and they may use the information for their own marketing purposes or the marketing purposes of others.

7.4. Business Transfers; Bankruptcy: In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets (for example, a sale of Gamesys to a third party), we may transfer your information to any entity that acquires all or a portion of us. In such cases, we may disclose or transfer all of your information, including Personal Information, to the successor organization in the transaction. We also cannot make any representations regarding the use or transfer of your information in the event of our bankruptcy, reorganization, insolvency, receivership or an assignment for the benefit of creditors.

7.5. Aggregate Information. We may share Non-Personal Information with affiliated or non-affiliated third parties, such as anonymous user usage data, referring/exit pages and URLs, platform types, number of clicks, etc. to demonstrate the usage patterns for Gamesys’ advertisements, content, functionality, promotions, competitions, games and/or services on the Platform and/or on third party websites. In some instances these third parties may be able to combine this aggregate information with other data they have about you, or that they receive from third parties, in a manner that allows them to identify you personally.

8. CALIFORNIA RESIDENT USER PRIVACY RIGHTS

This Section 8 applies only to customers who are residents of California. Notwithstanding the inclusion of this Section 8 herein, the Platform is intended only for individuals located in New Jersey at the time of access.

8.1 SHINE THE LIGHT LAW

8.1.1. California residents are entitled to request, and obtain from us once each calendar year, information about the Personal Information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared Personal Information for the immediately prior calendar year (e.g. requests made in 2019 will receive information regarding 2018 sharing activities).

8.1.2. To obtain this information, please send an email message to privacy@gamesys.us with "Shine the Light: Request for California Privacy Information" in the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response.

8.1.3. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information covered under this law will be included in our response.

8.2 CALIFORNIA CONSUMER PRIVACY ACT

This Section (Section 8.2) supplements the information contained in this Privacy Policy and applies solely to individuals who reside in the State of California.

8.2.1 CATEGORIES OF INFORMATION WE COLLECT, HOW WE COLLECT IT AND WITH WHOM WE MAY SHARE

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device. For purposes of this Section only, this information is referred to as “personal information” and falls within the following categories:

Category Examples
Identifiers A real name, alias, postal address, email address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, current or past job history, or other similar identifiers.
Personal information categories listed in the California Consumer Records statute (Cal. Civ. Code § 1798.80(e))

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Note: Some Personal Information included in this category may overlap with other categories.

Protected classification characteristics under California or federal law Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, or genetic information (including familial genetic information).
Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing histories or tendencies.
Biometric information Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Internet or other similar network activity Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
Audio or visual information Electronic audio or visual data.
Geolocation data Physical location or movements.
Professional or employment-related information Current or past job history or performance evaluations.
Non-public education information (per the Family Education Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99) Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information or student disciplinary records.
Inferences drawn from other Personal Information Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Section 3 of this Privacy Policy sets forth the information we collect and Sections 5.1 to 5.5 of this Privacy Policy sets forth the sources from which we obtain that information. The below table outlines the categories and sources of Personal Information collected, the purposes for its collection, and the categories of third parties with whom we may share the Personal Information and whether this information has been disclosed during the past 12 months.

Information you provide directly to us
Categories of Information - identifiers; Personal Information protected under the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); protected classification characteristics under California or federal law; commercial information; audio or visual information; geolocation data; professional or employment information
Purposes for Collection of Personal Information - To create an account on the Platform
- To operate the Platform and process your online wagering transactions
- To provide technical support or respond to your inquiries
- To verify your identification
- To administer promotional activities or events sponsored or managed by us
- To communicate with you and to inform you about Gamesys’ and third parties’ products and services
- To conduct internal market research and analytics
- To protect the safety and well-being of our players
- To prevent fraud or potentially illegal activities
- To protect our rights and property in connection with our Platform
- To enforce our Terms of Service
- As further set forth in Section 6.
Types of Third Parties with to whom we disclose Personal Information - Governmental bodies
- Financial institutions
- Affiliates
- Third party service providers, such as identification verification services and payment processors
- Successors in interest
- As further set forth in Section 7.
Disclosed within past 12 months - Yes

Information collected through our Platform or other websites
Categories of Information - Identifiers; commercial information about products or services with which you engage; internet or other similar network activity; geolocation data; inferences drawn from Personal Information
Purposes for Collection of Personal Information - To operate the Platform and improve, optimize and personalize the Platform for you
- To enable you to communicate with others while using the Platform
- To administer promotional activities or events sponsored or managed by us
- To manage and deliver contextual and behavioral advertising, conduct internal market research and analytics
- To protect the safety and well-being of our players
- To protect our rights and property of ours and others in connection with our Service
- To enforce our Terms of Service.
- As further set forth in Section 6
Types of Third Parties with to Whom we Disclose Personal Information - Affiliates
- Third party service providers, such as analytics services and digital marketing services
- As further set forth in Section 7
Disclosed within past 12 months - Yes

Information collected from your interactions on the Platform
Categories of Information - Identifiers, Internet or other similar network activity; geolocation data; and inferences drawn from Personal Information
Purposes for Collection of Personal Information - To operate the Platform
- To ensure you are physically located in New Jersey before processing your online wagering transactions
- To comply with our legal and regulatory compliance obligations
- As further set forth in Section 6
Types of Third Parties with to Whom we Disclose Personal Information - Service providers
- As further set forth in Section 7
Disclosed within past 12 months - Yes

Information collected from other sources
Categories of Information - Identifiers; Personal Information protected under the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); characteristics of protected classifications under California or federal law; commercial information; internet or other similar network activity; geolocation data; audio or visual information; professional or employment-related information; and inferences drawn from Personal Information.
Purposes for Collection of Personal Information - To improve, optimize and personalize the Platform for you
- To enable you to communicate with others while using the Platform
- To administer promotional activities or events sponsored or managed by us or our business partners
- To manage and deliver contextual and behavioral advertising, conduct internal market research and analytics
- To protect the safety and well-being of our players
- To protect our rights and property in connection with our Service
- To administer our Services and to fulfil your transactions
- To verify the requests you make in connection with this Privacy Policy or for other verification purpose.
- To enforce our Terms of Service.
- As further set forth in Section 6
Types of Third Parties with to Whom we Disclose Personal Information - Governmental bodies
- As further set forth in Section 7
Disclosed within past 12 months - Yes

8.2.2 USE AND SHARING OF PERSONAL INFORMATION FOR BUSINESS PURPOSES

In addition to the specific uses and disclosure of personal information described in this Privacy Policy, we may also use or disclose your personal information for one or more general business purposes as described in the CCPA, which, in addition to those business purposes set forth in section 6 above, are:

  • To fulfil or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our services, we will use that personal information to respond to your inquiry. If you submit a review of our Services or your experience with us, we may post that submission on our websites or social media sites.
  • To provide, support, personalize and develop our websites, products, and services.
  • To create, maintain, customize, and secure your account with us.
  • To process your requests, purchases, transactions and payments, and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Service, third party sites and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security and integrity of our Services, products, and other services, databases, and other technology assets and our business.
  • For testing, research, analysis, and product development, including to develop and improve our Services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about users of our services and our customers is among the assets transferred.

8.2.3 CALIFORNIA RESIDENT’S RIGHTS

This section describes your CCPA rights and explains how to exercise those rights. The CCPA provides California residents with specific rights regarding their Personal Information. These Rights are not absolute and are subject to certain exceptions. For instance, we cannot disclose or permit access to specific pieces of personal information if the disclosure or access would present a certain level of risk to the security of the personal information, your account with us or the security of the business’s systems of networks. Equally, we cannot provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We may deny certain requests, or fulfil a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Except as otherwise provided by applicable California law, note that for purposes of these requests under this Section, personal information does not include information about job applicants, employees and other of our personnel or information about employees and other representatives of third-party entities we may interact with.

8.2.3.1 Verification and Record Keeping

Only you, or an authorized agent that you authorize to act on your behalf, may make a consumer request related to your personal information. When a request is made, we may first take steps to verify your identity to protect your privacy and security. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us. Further, if you designate an authorized agent to make a request on your behalf, you may have to submit information confirming such designation. Subject to applicable California laws, we will not act upon a request until your identity has been sufficiently verified.

We will use personal information provided in a consumer request to verify your identity or authority to make the request. A record concerning the requests may be maintained. Further, we do not charge a fee to process or respond to your request unless it is excessive, repetitive or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We attempt to respond to a consumer requests promptly after we receive it. If we require more time, where permitted by law, we will inform you of the reason and extension period in writing after we receive your initial request.

8.2.3.2 Disclosure and Access to Specific Information Requests

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Your request must be sufficiently detailed so as to allow us to properly understand, evaluate and respond to it. Where we verify your request we will provide the following upon request:

  • The categories of personal information we collected about you.
  • The categories of personal information we sold or disclosed about you for a business purpose.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that Personal Information.
  • The categories of third parties to whom we sell or disclose that personal information
  • The specific pieces of personal information we collected about you.

Please note that we are only required to fulfill Disclosure and Access requests from a consumer twice per every 12-month period.

You can submit such a request by sending an e-mail to privacy@gamesys.us with "Request for California Privacy Information" in the subject line and in the body of your message or calling Customer Service at (844) 737-7615.

8.2.3.3 Deletion Requests

You have the right to request that we delete the personal information we have collected or maintained in connection with your use of this Platform, subject to certain exceptions as provided for under applicable California laws. Once we receive and confirm your verifiable consumer request, we will delete your personal information from our records, unless an exception applies.

You can submit a request to us to delete your personal information by sending an e-mail to privacy@gamesys.us with “California Request for Deletion” in the subject line and in the body of your message or calling Customer Service at (844) 737-7615.

8.2.3.4 Right to Opt-out of Sale of Personal Information

Under California laws, California consumers have the right to opt-out of having their personal information sold. For purposes of applicable California laws, the definition of “sale” includes sharing of personal information with a third party in exchange for valuable consideration.

You can request that we not sell your personal information by emailing us at privacy@gamesys.us or calling Customer Service at (844) 737-7615. As described above, we and certain other companies place tracking technologies like cookies on our Platform, which allow us and those companies to receive information about your activity on our Platform that is associated with your browser or device. We and these companies may use that data to customize content for you and to serve you more relevant ads on our Platform or others. Note that if you make a request to opt-out of the sale of your personal information and you would like to opt-out of cookie-based tracking for advertising purposes, you will need to separately visit the Cookie Policy to learn how to set your preferences and consult the user instructions for your internet browser relating to the management of cookies. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt-out of certain uses of cookies for advertising purposes. Choices you make regarding cookies are website, device, and browser specific, and are deleted whenever you clear your cookies or browser’s cache.

We may sell categories of personal information, including, identifiers, commercial information, internet or other similar electronic network activity, geolocation data, and inferences. We may sell these categories of personal information to the categories of third parties described in Section 7 of this Privacy Policy.

8.2.3.5 Right to Non-Discrimination

We will not discriminate against you because you exercise any of your rights pursuant to the CCPA.

8.2.3.6 Financial Incentives

From time to time, we may offer financial incentives in connection with the collection or use of personal information related to our loyalty programs. The material terms of the financial incentive will generally be presented to you at the time you sign up. You may withdraw from any financial incentive at any time by emailing us at privacy@gamesys.us or by calling us at (844) 737-7615.

9. INFORMATION FROM PERSONS UNDER 21 YEARS OF AGE

9.1. It is a criminal offense to allow a person who is under the age of twenty-one (21) to participate in Internet wagering. The Platform is not for use by any person under the age of twenty-one (21) and we do not knowingly accept as a Patron anyone under the age of twenty-one (21).

9.2. Furthermore, the Platform is not intended or designed to attract individuals under the age of twenty-one (21). We do not collect personally identifiable information from any person that we know to be under the age of twenty-one (21). You affirm that you are at least twenty-one (21) years of age and are fully able and competent to enter into the terms, conditions, obligations, affirmations, and representations set forth in this Privacy Policy, and to abide by and comply with this Privacy Policy.

9.3. THE WEBSITE IS NOT INTENDED FOR CHILDREN. Our Platform and services are not intended for individuals under 21.

10. ACCESS AND CORRECTION

10.1. To access your Personal Information in the possession of Gamesys and correct inaccuracies of that information in our records, please contact us in the manner specified at the end of this Privacy Policy. We ask individuals to identify themselves and the information requested to be accessed and amended before processing such requests, and we may decline to process requests as permitted by applicable privacy legislation.

11. CHOICES WITH YOUR PERSONAL INFORMATION

11.1. Whether you submit certain Personal Information to Gamesys is up to you. However, certain of this information is essential for the provision and quality of the services we offer to you (for example, enabling you to play the games on the Platform) so we cannot provide you with certain services if you choose to withhold requested information.

11.2. You may choose to prevent Gamesys from disclosing or using your Personal Information under certain circumstances as described in this Privacy Policy. There are some uses from which you cannot opt-out, such as our use of your Personal Information in connection with regulatory compliance and/or reporting.

11.3. You can opt-out of certain online behavioral services through the methods described in the Cookie Policy. After you opt-out, you will continue to receive advertisements, but those advertisements will no longer be as relevant to you. As described in the Cookie Policy, you can also configure your web browser to delete and/or control the use of certain cookies.

Note: Options you select and choices you make are browser and device specific. If you opt-out and delete your cookies, you will need to opt-out again.

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.

11.4 If you are a Nevada resident, you can request that we not “sell” your “covered information” (as defined in applicable Nevada law). To make a request, email us at privacy@gamesys.us with the subject line “Nevada Do Not Sell Request.”

12. YOUR CONSENT TO THE USE OF YOUR INFORMATION

12.1. By using the Platform, you consent to the collection and use of your information (including Personal Information) as identified herein, in compliance with this Privacy Policy. If we make changes to this Privacy Policy or any part of it, we will post the updated copy on our websites and otherwise provide notice to the extent required by law. Your use of the Platform following such publication of any amendment of this Privacy Policy will signify your assent to and acceptance of its revised terms. We may use comments, information or feedback that you may submit in any manner that we may choose without notice or compensation to you.

12.2. If you have additional questions or comments of any kind concerning this Privacy Policy or if you see anything on the Platform that you think is inappropriate or incorrect, please let us know by e-mail or by sending your comments or requests to:

Gamesys US LLC
Attn: Customer Support – Platform
support@nj.ballycasino.com

COOKIE POLICY

Welcome to Bally Casino’s cookie policy!

This cookie policy is dated December 7, 2021 and supersedes any previous version. This Platform uses cookies, including other various tracking technologies used to set and interact with cookies such as pixels tags for a variety of purposes which are defined in this cookie policy. We use the term “cookies” in this cookie policy to refer to website cookies and other similar tracking technologies that may collect information when you visit our Platform.

1. INFORMATION ABOUT OUR USE OF COOKIES

We use cookies when you connect to our website (www.ballycasino.com) including any related domain (and any mobile or device specific version of the website and any Bally Casino-branded applications (or “apps”) (together the “Platform”). Our Platform uses cookies to distinguish you from other users. This allows us to provide you with an enhanced experience when you browse our Platform and helps us to understand how to improve our service even further. For example, certain types of cookies can be helpful to enable you to navigate between the different pages of our Platform efficiently, to remember your preferences and past actions on our Platform and to make the interaction between you and our Platform quicker and easier. There are also other types of cookies which help us to understand your interests, so we can show you personalised and relevant advertisements.

2. What type of cookies do we use?

We use the following cookies:
Strictly Necessary Cookies
Functionality Cookies
Performance Cookies
Marketing cookies

  • Strictly Necessary Cookies. These are cookies that allow the technical operation and management of the Platform, provide safe and secure browsing and enable the features of the Platform to function.
  • Functionality Cookies. These are cookies that allow the Platform to remember user preferences to give you a more tailored experience when you use the Platform.
  • Performance Cookies. These are cookies that allow us to measure the performance of the Platform, analyse how users interact with our Platform, and implement new features on the Platform. This information is used to help us continually improve the user experience.
  • Marketing Cookies. These are cookies which anonymously help advertising partners to show relevant adverts to users, or prevent irrelevant adverts, based on browser activity on our Platform pages. They allow us to measure the effectiveness of advertising to optimise future advertising campaigns.

Type of cookies

Cookie Name

Cookie description/Purpose

Expiration time

Strictly Necessary

JSESSIONID

Used to establish and maintain session with a user

Session

 

_csrf

Used to protect our Platform against malicious requests from cybersecurity threats

Session

 

Utag_main

Used to keep track of a visitor session within Tealium, to ensure the correct tags are loaded on each page

1 year

 

Vid

Used to inform us of users’ initial route to our Platform in order that we may deliver services accordingly to them and any third parties involved

Session

 

Wsid

Used to inform us of users’ initial route to our Platform in order that we may deliver services accordingly to them and any third parties involved

Session

 

MEMBER_ID

Used to help with fraud detection and directs users to a different home page

1 year

 

MEMBER_JWT

Used to identify the users’ session while logged in to the site

1 year

 

Personalisation

Used to identify whether the user has any personalised promotional messages in order for us to be able to provide them via our Platform

1 year

 

COOKIE_POLICY

Used to record that the cookie banner has been displayed and discarded

1 year

 

acknowledge_cookie_policy

Used to record that the cookie banner has been displayed and discarded

1 year

 

Sent-verification-email

Used to record the user’s acknowledgement that we have sent them an email to verify their address

1 year

 

EVOSESSIONID

Used to identify the user’s session within games provided by Evolution games

Session

 

Lid

Used to inform us of the user’s route to the site

360 days

 

Chlid

Used to inform us of the user’s route to the site

360 days

 

Last_category_visited

Used to provide a consistent user experience on the home page

1 year

 

D_SID

Used to protect the content of our site and allow the improvement of the content

1 year

 

XYZ

Used to inform us of the user’s route to the site

90 days

 

SESSION_ID

Used to establish a session with a user

Session

 

Bingo_cp

Used to identify the user in order to send messages to the user’s Bingo user interface

5 minutes

 

Bingo_cp_guest

Used to identify the user in order to send messages to the user’s Bingo user interface

Session

 

dtCookie

Used to monitor and manage website availability and performance, and troubleshoot user issues

Session

 

Rxvt

Used to store two timestamps to determine the duration of the session and the end of the session

Session

 

rxVisitor

Used as anonymous identification so that the user can corroborate through the session in the service

Session

 

dtSa

Used to monitor and manage website availability and performance, and troubleshoot user issues

Session

 

dtPC

Used to monitor and manage website availability and performance, and troubleshoot user issues

Session

 

dtLatC

Used to monitor and manage website availability and performance, and troubleshoot user issues

Session

 

Reese84

Used to prevent against external attacks on our site

30 days

 

CONSENTMGR

Used to record cookie consent status

1 year

 

Chlt

Used to inform us of the route to the site

360 days

 

Dtx_id

Used to monitor and manage website availability and performance, and troubleshoot user issues

30 days

 

Fira_id

Used to manage performance, availability, and security of the app (jailbreak detection)

30 days

 

Af_id

Used to support the KYC process in the app and helps us meet obligations we have towards affiliates

30 days

 

UUID230

Used to track volume of users who have come to the Platform from emails.

Persistent

 

_zlcmid

Used to establish a Live Chat session with a user when using our self-service help platform.

1 year

 

nlid

Used to allow us to identify a user's route to the site from our Marketing emails

Session

 

GC-OOBE-SESSION

Used to allow us to identify a user's browser session in order for us to determine their geographic location correctly

Persistent

 

GC-OOBE-SESSION-EC

Used to allow us to identify a user's browser session in order for us to determine their geographic location correctly

Persistent

 

 

 

Performance

_ga

Used to distinguish visitors in web analytics

1 years

 

_ga_XVC7FP04FT

Used to distinguish visitors in web analytics

1 year

 

_gid

Used to label pages in order to distinguish them and facilitate notification of bugs

1 day

 

_gali

Used to label the pages to distinguish them and facilitates the notification of bugs

1 minute

 

_gat_gtag_UA_208990157_2

Used to tag code within the site in support of analytics

0 second

 

_gcl_dc

Used to measure route to Platform for analytics

90 days

 

_gcl_aw

Used to measure route to Platform for analytics

90 days

 

_gcl_au

Used to measure route to Platform for analytics

90 days

 

_gac_UA-208990157-2

Used to distinguish visitors in web analytics

90 days

 

 

 

Marketing

Fr

Used to optimise our marketing by tracking the adverts you interact with

90 days

 

TAPID

Used to anonymously distinguish devices in their systems

1 year

 

_fbp

Used to optimise our marketing by tracking with the adverts you interact with

90 days

 

FLC

Used to optimise our marketing by tracking with the adverts you interact with

0 second

 

MUID

Used to optimise our marketing by tracking the adverts you interact with

390 days

 

IDE

Used to optimise our marketing by tracking which of our advert users click on/interact with

390 days

 

_fbc

Used to optimise our marketing by tracking with the adverts you interact with

90 days

If you are a Facebook user, we may periodically use the Facebook Ads services (including Custom Audiences and Facebook Pixels) to provide you with personalised content. When you are logged into your Facebook account, we may provide you with personalized content. To provide this personalized content, Facebook may be sharing information with us that you have chosen to make available pursuant to your Facebook settings, such as your profile information and information collected through the “like button”. You can read more information about how Facebook uses your information in their privacy policy. We may also show you personalized and targeted advertisements on the news feed of your Facebook account. If you no longer want to receive personalized and targeted advertisements from us on Facebook, you can manage your advertising preferences and decide what you want or do not want to see by using the settings in your Facebook account. You can read more details about how to manage your ad preferences on Facebook here.

3. How to manage your cookies and local storage preferences?

You can accept or decline cookies. Many modern browsers allow you to see what cookies you have on your device and allow to manage your preferences by using their cookie settings. You can usually find these cookie settings in the “option” or “preference” menu of your browser. You can also use the “help” functionality in your browser to search for this information. Here is a list of links which will help you to understand how to manage your cookies preferences:

Modern browsers allow you to delete the data in local storage (also referred to as "website data", "browsing data" or "other data" in some browsers) by using the privacy settings associated with that browser. Many browsers also offer the option to accept, prompt for or block the storage of local data.

Certain choices you make are browser, website and device-specific. Your selections are deleted whenever you clear your cookies or your browser’s cache.

4. Choices in respect of interest-based advertising

If you do not want to receive interest-based advertising served based on your browsing activities across multiple websites or other platforms, please follow the instructions at https://optout.networkadvertising.org/?c=1 and https://youradchoices.com/ in order to manage preferences via your browser. When you use the mobile app to access our Platform, we may use app tracking technologies from third parties (e.g. Facebook, Google Analytics, Appsflyer and Income Access) which may record unique identifiers associated to your device to follow your activity within the app. If you are using the mobile app, you can manage your ads preferences via your device's privacy setting (e.g., Apple iOS Limit Ad Tracking, Opt-out of seeing personalised Ad on Android device/Google).

Certain choices you make are browser, website, and device-specific. Your selections are deleted whenever you clear your cookies or your browser’s cache.

5. Changes to this cookie policy

We may from time to time, change or update this cookie policy. Changes to this cookie policy will be published on this page of the Platform. Each change will become effective on publication. We recommend that you revisit and read this cookie policy regularly to ensure that you are up-to-date with the current terms.

Copyright © Bally’s Corporation and/or affiliates and licensors 2021. All Rights Reserved.

EFFECTIVE AS OF: December 7, 2021

LAST UPDATED: December 7, 2021