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About Us – Bally Casino

About Bally Casino

Come play with a legend!

One of gaming’s oldest and most trusted names is now New Jersey’s newest online casino.

Eight decades of producing fun was the inspiration for our Bally Casino website and app. Our exciting array of games – from blackjack to slots to craps – puts the real-money excitement of a visit to Bally’s Atlantic City or another one of our classic casino resorts into the palm of your hand.

Synonymous with memorable visits since the 1979 opening of our iconic Atlantic City casino resort, we’ve reimagined the casino experience for the digital age with our new Bally Casino.

Here at Bally’s, we’re known for providing boundless fun and thrilling moments at our casinos across the US. Now you can experience those same Bally thrills from any device, wherever you are in New Jersey!

Our History

Over the years, Bally’s commitment to fun and games with integrity has never changed.

With decades of experience operating US casinos and the online expertise gained from our merger with European gaming powerhouse Gamesys, the new Bally’s embraces our history while building the future of the omnichannel customer experience.

While we feel the best is yet to come, check out the timeline below for some of Bally's biggest moments.

1906: The Marlborough-Blenheim Hotel opens. The building’s distinct architecture quickly establishes it as an Atlantic City Boardwalk mainstay, so much so that it later inspires the HBO show, Boardwalk Empire.

1977: Bally Manufacturing, a world-leading slot machine producer, buys the property and starts work on the first Bally’s casino, Bally’s Park Place, which opens two years later.

1989: Bally’s Park Place unveils its unique rose-glass hotel, standing tall next to the casino and offering guests quality comfort and convenience.

1997: The Wild Wild West Casino opens and takes its spot as Park Place’s Western-themed neighbor.

2000: Bally’s Park Place renames itself Bally’s Atlantic City. Over the 20 years that follow, the casino changes hands several times.

2005: Harrah’s Entertainment purchases Bally’s Atlantic City along with neighboring Caesars Palace Atlantic City.

2020: Bally’s once again takes ownership of the casino, this time without the Wild Wild West.

2021: With the introduction of the online Bally Casino, Bally’s expands its New Jersey presence statewide and brings its action-packed slot and table game offering online for all to enjoy.

Bally Casino joins Bally Bet Sportsbook in the growing portfolio of online gaming options the company offers. The Ballyverse also includes the daily fantasy sports brand Monkey Knife Fight and a Bally Play free-to-play game division.